Google

Although Google already offered its customers a range of payment options, it recognised that the seamless nature of Charge to Bill improves its overall conversion rate. It also wanted to give its customers a greater choice of payment options, especially those without access to a credit or debit card.

Third parties are carrying out ongoing security pen testing to make sure the solution is secure. We have been recognized by the PSA as best in class for the Charge to Bill experience.

Google now has a significant base of Charge to Bill customers, who enjoy the seamless experience of paying for their third-party service directly onto their mobile bill.

Quote

Carrier billing with EE has allowed us to offer greater customer choice in payments, is a great tool for customer acquisition, and has helped grow customer spend on the platform.

Rob Pollard, Senior Business Program Manager, Google